MUSIC IS EVERYTHING 

I LOVE THIS ACCOUNT.

so much

NBA ALL-STAR WEEKEND

WITH PLAQUEBOYMAX

I concepted and CREATIVE DIRECTED the social content that showcased an epic partnership — BOSE BUILT PLAQUEBOYMAX A MUSIC STUDIO, BRANDED A BASKETBALL COURT, AND GAVE HIM TONS OF SPACE TO STREAM… ALL UNDER ONE ROOF. THAT WEEKEND, MAX WENT LIVE FOR SEVERAL HOURS ON FRIDAY AND SATURDAY.

WE ENDED UP WITH 35 MINUTES TO SHOOT CONTENT. you know how it goes with social.
no worries. it was more than enough TIME

HIGH PERFORMING POST

11% 

ENGAGEMNT RATE

LOW PERFORMING POST

500

LIKES, THAT’S IT

TWO simple VIDEOS,
BOTH WITH PLENTY OF 
LEARNINGS TO SHARE 

COUNT THIS AS A MIXTURE OF A/B TESTING AND GUT INSTINCT:

BRANDS WHO SHOW UNWAVERING SUPPORT TO THEIR INFLUENCERS WILL OUTPERFORM QUICK-HITTING CONTENT THAT LACKS PURPOSE. IN ONE VIDEO WE GAVE MAX HIS FLOWERS AND SHARED HIS SPACE IN AN INTERESTING WAY; IT EXPONENTIALLY OUTPERFORMED HIS FUNNIEST CLIPS FROM OUR WEEKEND’S STREAMS. IF YOU CAN MAKE WATCHABLE CONTENT THAT PROVES YOU GIVE A CARE ABOUT SOMEONE WHO’S LOVED, YOU’RE IN GOOD SHAPE TO EARN A LITTLE TRUST FROM THEIR FANS

ANYWAYS, HERE’S ME GETTING EXCITED

CREATIVE PRODUCER — FERNANDO MANUEL OSORIO