LET IT BE KNOWN

I AM NOT THIS BRAND’S CORE CONSUMER. HOWEVER, EVERY MARKETER SHOULD SPEND TIME IN THESE SITUATIONS. IT WAS A LEGITIMATELY TACTICAL EXERCISE TO COSPLAY A STARBIES GIRLIE FOR 9 HOURS A DAY. BUT AT THE END OF THE 9 HOUR DAY, I’M TERRIBLY PROUD OF THE WORK THAT WE DID AS A TEAM; I’VE NEVER LEARNED MORE IN MY LIFE. AND I’M MUCH BETTER FOR IT 

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THAN EVER

I WAS SO LUCKY TO PITCH IN ON STARBUCKS’ MOST LIKED POST OF ALL TIME.

THAT ONE TIKTOK / REEL DID MORE THAN ANYBODY SAW COMING. STARBUCKS FANS WENT BONKERS FOR THIS ONE CUP. THEY FOUGHT LIKE BLACK FRIDAY shoppers in 2006. people sold “bearistas” for hundreds to thousands of dollars

and IT ALL STARTED ON SOCIAL

EBAY HAD A FIELD DAY WITH IT
AND WE GOT GOOD PRESS
I'M MORE THAN

A WRITER

STARBUCKS INTRODUCED ME TO DAYS SPENT BEHIND A CAMERA, FORMALLY leading BIG edits, polishing DESIGNS IN PHOTOSHOP, CURATING WARDROBES, BUILDING SLIDE DECKS, AND MANY OTHER TASKS AN ART DIRECTOR USUALLY DOES. I’VE ALWAYS BEEN ABLE TO WRITE, BUT THIS ACCOUNT TURNED ME INTO A FULL-ON CREATIVE.

TALK TO ME ABOUT DEPTH OF FIELD. ASK ME TO CRITIQUE THE WHITE BALANCE. SEND ME THAT PREMIERE FILE SO I CAN CHECK YOUR KEYFRAMES. GET MY OPINION ON LIGHTING BEFORE CAPTURE.

I’M NOT JUST ABLE TO DO IT, BUT I CAN DO IT CONFIDENTLY

SOME EDITS OF MINE

CUT. COLOR. RAMP. REPEAT

MY FAVORITE WORK YET

WORK FROM BEHIND THE CAMERA

CO-DIRECTED WITH MY AD

I SHADOWED IN PRE-PRO

NOT FANCY. BUT AUTHENTIC TO SOCIAL

SCOUTED + STORYBOARDED + DIRECTED

FRAMED + WARDROBED + DESIGNED

LEARNING FROM LEADERS

I SHADOWED ON SET + IN POST

I SHADOWED IN PRE-PRO

I SHADOWED IN PRE-PRO

I SHADOWED IN PRE-PRO

SWIWFTIES

@ STARBIES

TAYLOR SWIFT AND STARBUCKS HAVE HAD AN ONGOING PARTNERSHIP FOR YEARS. WE LEVELED IT UP WITH THE BRAND’S FIRST ACTIVATION WITH HER. IT WAS ON THE “LIFE OF A SHOWGIRL” RELEASE DAY, & WAS STARBUCKS’ FIRST TIME USING “STARBIES” IN OFFICIAL MARKETING MESSAGING. THE CRAZIEST PART, THOUGH, IS THAT WE WERE THE #1 SELLER OF HER RECORDS IN NASHVILLE. SO COOL.

AS AFOREMENTIONED, I AM NOT A CORE STARBUCKS CONSUMER. THIS CORRELATES TO MY MUSIC TASTE. SUE ME FOR PREFERRING TO HEAR ARI LENNOX OR LILY ALLEN INSTEAD OF TAYLOR. THAT BEING SAID, IT WAS AN ABSOLUTE BLAST TO ATTEND, HELP SHOOT, AND LEAD THE EDIT FOR CONTENT

HOW IT STARTED

HOW IT WENT

OH. ONE MORE THING.

IN THE CLIENT TRAILER AT THE T-SWIFT ACTIVATION, WE CONCEPTED AND DELIVERED THE FOLLOWING ASSETS HOLIDAY ASSETS

MORE TO COME

STAY TUNED <3

AD — EVA DE LA CRUZ

AD — COOPER SLACK

ACD — CAT SAMaRISTA

cd — TABATHA BIGGERSTAFF

ECD — chris kithahara