LET IT BE KNOWNI AM NOT THIS BRAND’S CORE CONSUMER. it was A LEGITIMATELY TACTICAL exercise to hack my own social algos and fire neurons that i didn’t even know existed within my frontal lobe — and i loved every second... it EVENTUALLY BECAME a breadth of work that embraced, challenged, and grew my skillset further than ever before
THE BEARISTAWHO won gold
THE MOST LIKED STARBUCKS POST OF ALL TIME. IT ENDED UP SPAWNING PSEUDO-SATANIC HATRED THROUGHOUT THE STARBIESVERSE. I was so lucky to pitch in on this madness maker.
WE DIDN’T HAVE ANY CONTROL OVER THE BEARISTA SUPPLY.
BUT AS FOR THE DEMAND? ON SOCIAL, we did our jobs A LITTLE too well that day.
So well that it helped us win ad age’s small agency category
RUN. COWER. HIDE. YOU’LL NEVER AVOID IT. AND YOU MIGHT BE “DIFFERENT” BY SAYING YOU DON’T ENJOY IT.
BUT I KNOW, YOU KNOW, AND THE STARBUCKS SIREN LOGO KNOWS THAT PUMPKIN SPICE LATTES ARE GIFTS FOR THE BUDS THAT TASTE.
LAUNCH WAS THE #1 SALES DATE IN STARBUCKS HISTORY.
THEN THE HOLIDAY MENU LAUNCH BROKE THAT RECORD.
THEN RED CUP DAY BROKE THAT RECORD.
WE DID SOCIAL FOR ALL OF THE ABOVE.
ANYWAYS, BACK TO THE PSL
PUMPKIN SPICELATTE LAUNCH
TEASE
FUN STORY. I WAS IN A STARBIES WHEN OUR TEASE ASSET DIED ON THE LIVE DATE. SHOT AND EDITED THIS. IT WAS POSTED WITHIN 2 HOURS.
LAUNCH
TAYLOR AND TRAVIS GOT ENGAGED ON OUR LAUNCH DAY. THIS CAME OUT OF A VERY, VERY quick-work WAR ROOM MEETING
SUSTAIN
I’M NOT GONNA LIE… MATCHA DOES NOT SIT WELL WITH MY BUDS THAT TASTE, BUT THIS WENT WILD WITH FANS
more than a writer,more multi-hypenate
this account turned me into an SKILLED editor, FLEDGLING art director, SHARP CONTENT shooter, SET producer, and IT honed my writing LIKE NEVER BEFORE.
I DON’T BELIEVE IN SPECIALIZING IN ONE FACET OF CREATIVITY.
TRADITIONAL ADVERTISING DOES TO AN EXTENT. BUT I’D RATHER BREAK THOSE TYPES OF TRADITIONS
SOME EDITS OF MINEMY FAVORITE ONE YET
CUT. COLOR. RAMP. REPEAT
NOT FANCY. BUT AUTHENTIC TO SOCIAL
co-directed
SCOUTED + DIRECTED + EDITED
WORK FROM BEHIND THE CAMERA
WARDROBED + DIRECTED + DESIGNED
i was a sponge, always learningHOLIDAY SUSTAIN
SHADOWED ON SET + IN POST
PROTEIN LAUNCH
SHADOWED IN PRE-PRO + IN POST
HOLIDAY MENU LAUNCH
SHADOWED ON SET + IN POST
AD — EVA DE LA CRUZ
AD — COOPER SLACK
ACD — CAT SAMaRISTA
cd — TABATHA BIGGERSTAFF
ECD — chris kithahara